06/2024

  • 1.5BN users which include content creators, influencers and entrepreneurs.

  • $20BN as of 2023 of expected sales through TikTok shop

  • proliferation of counterfeits, from clothing to cosmetics

  • counterfeits are sold through misleading or visually appealing videos

  • #RepTok which stands for Replica-Tok and had over 120million views

  • Tik Tok advised that they have a team of IP professionals

  • have this been sorted?