About my project

Hi there and welcome to my blog for What Why How and What if!

I am Giorgia Aloi, a master student at Central Saint Martins currently studying Applied Imagination. Throughout my blog I would like to take you through the understanding of the question: How can users in the United Kingdom stop purchasing copycat fragrances on social media.

What inspired me was my passion for smells and the work behind them as well as my generation, Gen Z.

In this blog I will be uploading articles, images, books and thoughts that will aid my future intervention.